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Perfume for pooches: Dog Fashion Spa creates luxury products for pets

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In June, Domenico Ponti and Elena Volnova, inspired by the lack of luxury goods for canines, founded Dog Fashion Spa, a Manhattan-based line of upscale cosmetic products for tail-waggers and their choosy owners.

                                                                                                     Photo Courtesy of Patricia Burmicky 

In June, Domenico Ponti and Elena Volnova, inspired by the lack of luxury goods for canines, founded Dog Fashion Spa, a Manhattan-based line of upscale cosmetic products for tail-waggers and their choosy owners.

Tired of that wet dog smell emanating from your pet? Wish that you and your Chihuahua could have matching manicures?

Domenico Ponti and Elena Volnova have the solution: luxury cosmetics for the modern pup.
'Maschio' is one fo the fragrances Dog Fashion Spa offers for pets.

'Maschio' is one fo the fragrances Dog Fashion Spa offers for pets.

In June, the entrepreneurial pair, inspired by the lack of luxury goods for canines, founded Dog Fashion Spa, a Manhattan-based line of upscale cosmetic products for tail-waggers and their choosy owners.

"When you enter a house in 2013, there should be no excuse for dog smell," Volnova said. But she found that most of the products on the market to elimnate odor from hounds just weren't up to snuff.

Volnova and Ponti were inspired by the lack of upscale products for choosy pet owners. Now, their line includes nail files, eye pads, and other grooming products.

Volnova and Ponti were inspired by the lack of upscale products for choosy pet owners. Now, their line includes nail files, eye pads, and other grooming products.

"If you meet dog parents, most of them can't stop talking about their dogs," Ponti explained. "We recognized that many dog owners wanted a complex fragrance — not just something like vanilla or strawberry."

So the two combined efforts, doing extensive research to develop scents that would be pleasing to both the pup who loves rolling around in the mud and the Chanel No. 5-wearing owner.

Ponti and Volnova plan to release a line of dog nail polishes next.

Ponti and Volnova plan to release a line of dog nail polishes next.

Now, Dog Fashion Spa offers a variety of accessories usually reserved for human primping, everything from eye pads to a specially designed nail file.
 

"We're not for everyone," Volnova admitted. "Our average consumer is a 35 to 65-year-old woman, and we find that we appeal to a set who really take care of themselves."

Next up?

Volnova and Ponti are hoping to create a line of dog-friendly nail polish. But don't look for a Cat Fashion Spa line anytime soon. "I love cats, I am also a cat person," Volnova said. But she suspects felines would be less receptive to the idea of an aroma.

Still, "Never say never," Volnova laughed."